My Appointment at Dream Dry
Sunday April 21, 2013

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When I learned that the talented illustrator behind The Simply Luxurious Life logo, Inslee, had shared her skills with Rachel Zoe for her new blow-out salon in New York City Dream Dry, my interest was piqued to see exactly what the experience might be at this glamorous beauty destination. So when I had the opportunity to travel to New York City last month, I made an appointment.

Just a few block from the iconic Flatiron building, Dream Dry is located on West 21st Street, tucked along a quiet through street between 5th and 6th Avenues.

Booking an appointment is easy as you can do it all online. You can also purchase and send a gift certificate online if you have a certain someone who would love a surprise in her/his inbox from Rachel Zoe. With the standard blowout (wash, blow-out and style) priced at $40 (which is commensurate to The Dry Bar), in forty minutes you can walk out with the style you desire.

My style experience didn’t exceed my expectations; in fact, I could have done it at home, but part of the reason for scheduling a blow-out is to reduce the stress and sometimes struggle of doing your own hair. What did exceed my expectations however was the interior design and decor of the space.

Pristine white decor washed the entire business and was complemented with accents of black and chrome (if you book an appointment and are getting shampooed, look up and enjoy the large grouping of silver bubble pendants hanging from the ceiling to entertain your eyes as you begin to relax).

Last Wednesday on The Rachel Zoe Project, Robin Moraetes (co-founder of Dream Dry with Rachel Zoe) gave viewers a tour of the business as it opened its doors in February earlier this year. And it was the marble black and white chevron floor that I was most curious to see. I can attest that it is stunning as it runs throughout the entire establishment.

With a second location opening on 315 West 57th in NYC near Columbus Circle, one of the unique offerings that Dream Dry makes available is early bird appointments (beginning at 6:30 am) and late evening appointments (until 10pm on Thursdays and Friday and 9pm on Monday through Wednesday). Clients can also keep a dossier of the styles they received in order to remember what they might want again on a return visit. 

So if you’d like to be pampered (enjoy a perusing a pre-loaded iPad with all the top fashion magazines issues while your stylist works their magic), don’t want to fuss with your hair and want to gaze on exquisite modern, chic, fabulous decor, treat yourself to an appointment.

 ~Books on the shelves in the waiting room – shoes, fashion and accessories~

All images by The Simply Luxurious Life

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