Modern Classic Closet Staples: GOAT design house

Aug 06, 2019

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~Jodie Whittaker in GOAT at Wimbledon 2019~

Perhaps you have seen the Duchess of Cambridge in the British design house clothing GOAT, or maybe Victoria Beckham, or maybe, if you’re like me, you’re new to the brand even though it has been around since 2001.

Either way, if you appreciate simply luxurious style – quality clothing that enables the woman who is wearing it to shine – then you will want to check out GOAT.

Jane Lewis is the British self-made woman behind the brand that is quietly becoming quite well-known, and is now more readily available (be sure to check out The Outnet as they have discounted items from previous seasons).

Understated luxury that offers classic silhouettes that will elevate one’s style without bothering with the trends, GOAT clothing is for women with full and busy lives who want to look good but also tend to what needs to be done.

While many of the items are solid hues, each season a handful of floral prints become available, such as the shift dress seen above worn by Jodie Whittaker which offer an especially signature look in a modern design.

“Goat has filled a real niche – classic pieces with universal appeal, but enough flair in the details to hang comfortably in the wardrobes of women whose style demands a little something out of the ordinary.”

I have shopped a few of the items available now below, but you can also shop for them online at Matches Fashion and Harrods (in person as well), visit their first flagship store on Conduit Street, Mayfair in London which opened in 2014, or more than 50 other UK shops and boutiques.


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